I built a website twenty minutes at a time.
How did that happen, you ask?
Well, for starters, this time I was determined. I wanted to start something of my own. And being mentally prepared gave me the head start I needed to BEGIN.
I sat down, opened ChatGPT and typed:
I want to start something of my own.
After a long brainstorming session with ChatGPT spread over two days, the idea started becoming real.
Until then, owning a website had always felt like something meant for business people — people who already had established businesses, knew what they were doing and probably understood things like websites, hosting and coding.
I was none of those people.
But somewhere during those conversations, ChatGPT asked me what I wanted to call my brand.
And since I was trying to flex my way out of the place I felt stuck in, I thought…
Why not The Flexing Mom?
And just like that, we had a name.
The Flexing Mom.
It felt right.
I was skeptical. I was scared. But I had reached a point in my life where I kept telling myself:
I need to build something of my own.
So I took the leap.
Of course, deciding to do something and actually finding the time to do it when you’re a mother are two very different things.
I dilly-dallied for a few days because my days were filled with toddlers, cries, interruptions and everything else that comes with motherhood.
Then finally, I found a little time to sit down and start.
And when I say I started from zero, I mean zero.
I had absolutely no background in coding. I didn’t know how to build a website. I didn’t know what half the buttons on the screen were supposed to do.
ChatGPT helped me choose Hostinger and guided me step by step as I laid the foundation for my first website. I learned how to edit pages, add my content and slowly turn an empty website into something that felt like mine.
Elementor made the building part easier, but I still had no idea what I was doing half the time.
So I did something rather ridiculous.
I took screenshots.
Lots of them.
I would do one step, take a screenshot, send it to ChatGPT and ask what to do next. Then I’d do that step, take another screenshot and come back again.
Little by little, the website started taking shape.
And then one day, The Flexing Mom went live.
The satisfaction I felt seeing that page online was tremendous.
Not because I had suddenly become a web developer.
But because something that had existed only as an idea in my head was now real.
But Can a Mother Really Get Twenty Uninterrupted Minutes?
Sometimes, yes.
Sometimes, absolutely not.
For a long time, I wondered how to find time for myself as a mom when there was always something — or someone — that needed my attention.
And that’s something I’ve learned along the way.
Some days my twenty minutes happened all at once. On other days, those twenty minutes were scattered throughout the entire day.
Five minutes here. Ten minutes there. Another few minutes when I finally got the chance.
Sometimes twenty minutes even became forty.
The point was never the stopwatch.
The point was that I kept coming back.
I started documenting what I wanted to accomplish on a worksheet and breaking it down into smaller tasks. It helped me reorganise my thoughts and focus my energy on the task in front of me.
That simple idea eventually became The 20-Minute Mom Reset — the workbook I now use to turn one goal into small, manageable steps, twenty minutes at a time.
Instead of waiting for that magical day when I would suddenly have hours of uninterrupted time, I started asking myself:
What can I do with the time I have today?
Because building something — especially something you hope will eventually make money — isn’t magic.
There are plenty of apps, videos and posts on the internet that make it sound as though one click will change your life.
It won’t.
AI hasn’t magically built The Flexing Mom for me.
It has helped me enormously. It has taught me things I didn’t know, guided me when I was stuck and made things possible that once felt completely outside my skill set.
But I’ve realised something through all of this:
AI can help HI — Human Intelligence.
It can guide you. It can teach you. It can help you organise your thoughts and move faster.
But at the end of the day, the idea still needs to be yours.
The decision still needs to be yours.
The effort still needs to be yours.
What Did Building It Do for Me?
How did I feel after I built the website?
Incredible.
I was ecstatic because I did it.
A mother who, until yesterday, didn’t quite believe in herself had actually done it.
And strangely, it helped me relax mentally.
You would think adding one more thing to an already busy life would do the opposite. But having something of my own gave me a sense of purpose and self-worth.
It reminded me that somewhere between being needed by my children all day and everything else that comes with motherhood, there was still a part of me that wanted to create, learn and build.
And that part of me was still there.
The website has only been live for a little over a week.
My days still depend largely on the whims of my kids. Some days I have time. Some days everything I planned goes completely out the window.
But I’ve made one commitment to myself:
I will dedicate twenty minutes of my day to my cause.
Twenty Minutes a Day. Is That Really Enough?
I honestly don’t know yet.
Right now, I think of The Flexing Mom as a little tree that has only just begun to take root.
Will those roots become strong enough for it to grow into something bigger?
Or will it wilt?
I don’t know.
That’s something I’ll have to wait and watch — and if you want to, you can follow this journey with me and see where it grows.
For now, I’m giving it twenty minutes of nurturing every day.
And I’m proud of how it’s beginning to take shape.
Because for a long time, I thought I needed more — more time, more knowledge, more confidence, more experience — before I could start.
I didn’t.
I needed to start before I felt ready.
So if you’re a mother reading this with something sitting quietly at the back of your mind — something you want to learn, create, change or build — I’m not going to tell you to wake up at 5 a.m., find three free hours or somehow squeeze even more into an already exhausting day.
I’m simply going to ask you:
What Could You Do With Twenty Minutes?
It doesn’t have to be perfect.
It doesn’t even have to be twenty uninterrupted minutes.
Just begin.
Because twenty minutes may not change your life today.
But what you keep doing with those twenty minutes might.